We help our clients find their true voice to make their brands clear and compelling. We work hand-in-hand with our clients along every stage of the marketing process, to create their complete marketing story – from brand concept to 360 degree execution. We create powerful experiences across all media – making brands more understood, and truly unique.
This is the first step in the process of developing your brand strategy.
By defining who your brand is we create the foundation for all other components to build on.
Branding is rooted in authenticity. You need to really know yourself before you can start building your brand.
We research your brand and the market, analyze data, uncovering insights. We define a unique and relevant positioning for your brand. Then we figure out how to best convey it, ensuring your messages resonate with the right people.
The brand platform is your brand’s blueprint.
Once we’ve agreed on a strategic approach, we figure out how your brand should look, feel, and sound to the world.
A Brand Platform encapsulates the guiding principles that underpin who you are, and how you should appear to your customers or users. It embodies your strategy, motivations and beliefs as an organisation and should also represent you and your users. It includes your vision, mission and values, brand proposition, and positioning.
Todays purchase funnel is a complex cobweb across many channels.
The customer journey used to be a linear progression from dentification of the need, through consideration, information gathering, trial or review and decision-making to purchase. But this has changed. Now it is a complex cobweb across many channels, making it hard to understand the influence of touchpoints along the way.
We help you plan the right content to showcase your story, and we find the right mix of media channels to multiply your consumer touchpoints.
It’s one thing to introduce changes – but finding ways to make them stick is much harder.
The key is to keep moving. When we lose momentum, we become vulnerable to distraction, doubt and apathy.
Think of brand momentum as isthe general perception that this is an up-and-coming brand, to be watched and tried. It is the opposite of a legacy brand that “rests on its laurels.”
Becoming a reputable brand takes a measured and consistent approach. Working hand in hand with customers, we help maintain your brand’s momentum, keeping it constantly refreshed.
At Marcomit we believe in communicating messages through a variety of channels.
We offer a range of services and solutions, ranging from innovative digital platforms to traditional high-quality print designs.