Aleph Farms is a food company paving a new way forward in the field of cultivated meat, growing
delicious, real beef steaks from the cells of cows, eliminating the need for slaughtering animals or
harming the environment. Aleph Farms aims to offer superior, healthier, clean beef meat, providing
a unique nutritional profile and a new customer experience.
We started by building the strategy for educating the market about cultivated meat and differentiating Aleph Farms’ offering.
At Marcomit, we realized that we needed to help overcome people’s fears of meat cultivated in a lab and create a brand with food and
natural values. We created the tagline ‘Meat Growers’ which was a more agricultural and natural way of describing cultivating meat.
We created a visual brand language with illustrations and farming imagery which connoted the food values of an idealized past
where people had a strong connection with animals, a way of sub-consciously easing people’s fears about the new technology.
Our brand language also featured young people to show that the brand aims to make the world a better place for future generations.
Following an in-depth strategic process, we built the Aleph Farms brand identity, website, flyers, brochures, exhibition stands,
as well as creating films and social media to take the company forward and lead this exciting new world of food.
We also designed their offices and visitor center to create unified values both within and outside the company. We’re proud to be partners along their path to success.
Aleph Farms are now leaders in the field, fast growing in the US market,
having recently secured $13m in round A funding.
We’ve had a long term relationship with Marcomit. From the very beginning, Marcomit has helped our business grow to where it is today
When we needed to break boundaries and be truly international we knew we needed a high level player like Marcomit. They provide everything we need under one roof – rebranding, websites, conference materials and more.
Marcomit took care of everything when we went international – from the product to the packaging, exhibitions and digital media. They are excellent at both B2B and B2C. Their success is our success.
Marcomit offers solid strategic thinking and execution - from product development, packaging and point of sale solutions, to exhibitions –we’ve worked in close partnership for years.
It’s great working with Marcomit because they are so versatile, they are truly 360 and can work on many different kinds of projects simultaneously – always giving the best results.
With Marcomit you consistently get high level execution. Once I brief them on the project, I don’t have to worry. I know I’ll get the highest quality work exactly to time.
Marcomit helped us create a strong brand, which led to a huge increase in sales. We’ve had to increase our production facility three times to keep up with customer demand.
Marcomit did excellent rebranding work - enabling different target audiences to engage with our brand. They developed high quality materials, which our business customers love.
Marcomit caught onto the idea really well and created excellent marcom products per target audience. They helped describe the offering and its benefits better. Our B2B customers loved the work!
Marcomit have helped us build a successful brand through strong insights and highly creative implementation
Marcomit know how to provide in depth strategic thought through to excellent copy and high level design.