Building a brand that’s
shaping the future of food

Aleph Farms is a food company paving a new way forward in the field of cultivated meat, growing
delicious, real beef steaks from the cells of cows, eliminating the need for slaughtering animals or
harming the environment. Aleph Farms aims to offer superior, healthier, clean beef meat, providing
a unique nutritional profile and a new customer experience.

Our Expertise

  • Strategy
  • Brand Identity
  • Website
  • Corporate interior design
  • Social media
  • Exhibitions
  • Video
  • Challenge

    We started by building the strategy for educating the market about cultivated meat and differentiating Aleph Farms’ offering.
    At Marcomit, we realized that we needed to help overcome people’s fears of meat cultivated in a lab and create a brand with food and
    natural values. We created the tagline ‘Meat Growers’ which was a more agricultural and natural way of describing cultivating meat.

  • We created a visual brand language with illustrations and farming imagery which connoted the food values of an idealized past
    where people had a strong connection with animals, a way of sub-consciously easing people’s fears about the new technology.

  • Our brand language also featured young people to show that the brand aims to make the world a better place for future generations.

  • Process

    Following an in-depth strategic process, we built the Aleph Farms brand identity, website, flyers, brochures, exhibition stands,
    as well as creating films and social media to take the company forward and lead this exciting new world of food.

  • We also designed their offices and visitor center to create unified values both within and outside the company. We’re proud to be partners along their path to success.

Next

Outcome

Aleph Farms are now leaders in the field, fast growing in the US market,
having recently secured $13m in round A funding.

Here’s what our clients think

More Case Studies

We’d
Love to hear
from you.

EMAIL
info@mar-comit.com

PHONE
+972 77 505 0811

OFFICE ADDRESS
Halimon 1
Ramot Hashavim
Israel

WAZE
Marcomit





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