Alma Lasers – Medical Devices
Re-positioning the brand from cosmetic to medical
Alma Lasers, a cosmetic laser company targeting cosmeticians, was looking to position itself to the medical field by communicating with surgeons, but needed to build its credibility among this target audience. We created a new sub-brand, Alma Surgical, with a razor-sharp visual language connoting precision and accuracy. The marketing collateral we created brought Alma’s four key values to the forefront in a bold graphic symbol, and included presentations, brochures and booklets for surgeons. The company enjoyed a huge increase in sales following the campaign.
With the help of Marcomit, the company was transformed from Cosmetic to Surgical – targeting surgeons and professionals in the field. They helped us build this positioning from scratch.