Alpha Group – Cell Phone Accessories
Creating a global b2b2c brand from A to Z
We helped build the Alpha Group from a local company into a large international brand, with five product lines targeting different consumer segments and localized to different countries. Each product line needed a unique brand promise. Thanks to creative retail thinking and eye-catching packaging and point of sale, Alpha Group products stand out from the crowd in the retail environment. Our proven and successful concept enabled Alpha products to gain momentum all over the world – in Europe, Central Asia, the US, South America and the Gulf.