ATS Better – Mobile Phone Accessories
Amplifying the Customer Experience
ATS is a ready-to-sell line of cell phone accessories, specifically designed, manufactured and packaged for point of sale (POS) in non-cellular distribution channels. In a highly competitive and saturated market, ATS needed to communicate superiority to their target audience of young adults. Under the brand vision of EVEN BETTER, we created eye-catching packaging for their product range that rapidly communicated its excellence versus other products on shelf. We developed a strategy around ‘Better’ and ‘Sport’: ATS constantly strives to create better products, that’s why they are inspired by sport. We used sports and urban imagery to convey an energetic, dynamic, young brand and communicated this key idea on the web, in brochures, an e-book and POS.
Marcomit offers solid strategic thinking and execution - from product development, packaging and point of sale solutions, to exhibitions –we’ve worked in close partnership for years.