Unique Targeting Approach
Phospholipid-based bioactive ingredients for Nutritional Ingredients and Medical Foods.
EnzyPS™ are phospholipid-based bioactive ingredients for nutritional supplements and functional foods. PS was demonstrated to improve brain health, providing benefits for memory, learning abilities and concentration. We revamped the brand and built a unified brand language highlighting these five benefits, using a visual of a fan. We renamed it EnzyPS – integrating the name of the company with the product to create stronger engagement. We differentiated our messaging per segment, building a unique story and visual identity for each segment.
Marcomit have an excellent team, and do excellent work. They helped describe our offering and its benefits better and their rebranding helped different target audiences engage with the brand. They developed high quality materials, which our business customers love.