Alma Lasers – Medical Devices
Re-positioning the brand from cosmetic to medical
Alma Lasers, a cosmetic laser company targeting cosmeticians, was looking to position itself to the medical field by communicating with surgeons, but needed to build its credibility among this target audience. We created a new sub-brand, Alma Surgical, with a razor-sharp visual language connoting precision and accuracy. The marketing collateral we created brought Alma’s four key values to the forefront in a bold graphic symbol, and included presentations, brochures and booklets for surgeons. The company enjoyed a huge increase in sales following the campaign.
With the help of Marcomit, the company was transformed from Cosmetic to Surgical – targeting surgeons and professionals in the field. They helped us build this positioning from scratch.
We’ve had a long term relationship with Marcomit. From the very beginning, Marcomit has helped our business grow to where it is today
When we needed to break boundaries and be truly international we knew we needed a high level player like Marcomit. They provide everything we need under one roof – rebranding, websites, conference materials and more.
Marcomit took care of everything when we went international – from the product to the packaging, exhibitions and digital media. They are excellent at both B2B and B2C. Their success is our success.
Marcomit offers solid strategic thinking and execution - from product development, packaging and point of sale solutions, to exhibitions –we’ve worked in close partnership for years.
It’s great working with Marcomit because they are so versatile, they are truly 360 and can work on many different kinds of projects simultaneously – always giving the best results.
With Marcomit you consistently get high level execution. Once I brief them on the project, I don’t have to worry. I know I’ll get the highest quality work exactly to time.
Marcomit helped us create a strong brand, which led to a huge increase in sales. We’ve had to increase our production facility three times to keep up with customer demand.
Marcomit did excellent rebranding work - enabling different target audiences to engage with our brand. They developed high quality materials, which our business customers love.
Marcomit caught onto the idea really well and created excellent marcom products per target audience. They helped describe the offering and its benefits better. Our B2B customers loved the work!
Marcomit have helped us build a successful brand through strong insights and highly creative implementation
Marcomit know how to provide in depth strategic thought through to excellent copy and high level design.