Flavor and Fine Ingredient Company
Creating Natural Visibility and Creativity
Frutarom Health is a manufacturer of natural, science-based and high quality ingredients for healthy nutrition and tasty solutions. We branded Frutarom’s health division, giving it greater visibility. Our visual language centered on 4 indications (cardio, immune, urinary and cognitive health) with a shield for each one. This created a clearer, bold product architecture.
Frutarom provide a wide array of natural colors for food, beverage and cosmetics needs. We highlighted the natural sources of the colors by creating visuals (for their brochures, presentations and exhibition stands) of lifestyle shots with large pieces of fruit replacing everyday objects.
We built a unique brand language, exhibition stands, product logos, presentations and the annual report before the acquisition of Frutarom by IFF.
Marcomit helped us develop a unique brand language for our exhibitions and marketing materials prior to the acquisition by IFF
We’ve had a long term relationship with Marcomit. From the very beginning, Marcomit has helped our business grow to where it is today
When we needed to break boundaries and be truly international we knew we needed a high level player like Marcomit. They provide everything we need under one roof – rebranding, websites, conference materials and more.
Marcomit took care of everything when we went international – from the product to the packaging, exhibitions and digital media. They are excellent at both B2B and B2C. Their success is our success.
Marcomit offers solid strategic thinking and execution - from product development, packaging and point of sale solutions, to exhibitions –we’ve worked in close partnership for years.
It’s great working with Marcomit because they are so versatile, they are truly 360 and can work on many different kinds of projects simultaneously – always giving the best results.
With Marcomit you consistently get high level execution. Once I brief them on the project, I don’t have to worry. I know I’ll get the highest quality work exactly to time.
Marcomit helped us create a strong brand, which led to a huge increase in sales. We’ve had to increase our production facility three times to keep up with customer demand.
Marcomit did excellent rebranding work - enabling different target audiences to engage with our brand. They developed high quality materials, which our business customers love.
Marcomit caught onto the idea really well and created excellent marcom products per target audience. They helped describe the offering and its benefits better. Our B2B customers loved the work!
Marcomit have helped us build a successful brand through strong insights and highly creative implementation
Marcomit know how to provide in depth strategic thought through to excellent copy and high level design.