Joint venture of AAK and Enzymotec
Making the Transformation from B2B to B2C
Advanced Lipids is a joint venture of AAK and Enzymotec. AAK is a leading global producer and supplier of vegetable fats and oils for the infant formula industry. Enzymotec Ltd. is a leading global supplier of specialty lipid-based products and solutions.
Marcomit has worked with the company in Israel and Sweden for several years, building their marketing strategy and implementing it; from the brand story to the company logo, visual elements, website, newsletters, presentations, packaging and print.
We created events with key opinion leaders and an independent international infant nutrition advisory board with leading industry experts.
Our INFAT brand benefit icon has been used by Nestle and Abbott on their packaging – transforming our B2B visual element to a form of B2C communication with customers.
Marcomit are our marketing partners and have been developing our strategic thinking, content, design and digital over the past six years. Our huge increase in sales is also due to them. We’ve had to increase our production facility three times to keep up with customer demand
We’ve had a long term relationship with Marcomit. From the very beginning, Marcomit has helped our business grow to where it is today
When we needed to break boundaries and be truly international we knew we needed a high level player like Marcomit. They provide everything we need under one roof – rebranding, websites, conference materials and more.
Marcomit took care of everything when we went international – from the product to the packaging, exhibitions and digital media. They are excellent at both B2B and B2C. Their success is our success.
Marcomit offers solid strategic thinking and execution - from product development, packaging and point of sale solutions, to exhibitions –we’ve worked in close partnership for years.
It’s great working with Marcomit because they are so versatile, they are truly 360 and can work on many different kinds of projects simultaneously – always giving the best results.
With Marcomit you consistently get high level execution. Once I brief them on the project, I don’t have to worry. I know I’ll get the highest quality work exactly to time.
Marcomit helped us create a strong brand, which led to a huge increase in sales. We’ve had to increase our production facility three times to keep up with customer demand.
Marcomit did excellent rebranding work - enabling different target audiences to engage with our brand. They developed high quality materials, which our business customers love.
Marcomit caught onto the idea really well and created excellent marcom products per target audience. They helped describe the offering and its benefits better. Our B2B customers loved the work!
Marcomit have helped us build a successful brand through strong insights and highly creative implementation
Marcomit know how to provide in depth strategic thought through to excellent copy and high level design.