Mobile will dominate and will become the primary computer interface platform.
For many people worldwide mobile will become the only computing device they know and ever need.
Marketers will need to connect to customers, without selling. To invite consumers to embrace ethos, over labels.
Brands will be less branded. This means more authenticity – haphazard and clumsy layouts, honest typography mechanically set without any sensitivity to alignment or proper quote characters.
Having a visual brand that translates well across social media, mobile experiences, print and web will be more valuable than ever.
Companies will focus on how their brands’ personalities will manifest coherently across various channels.
We are heading towards the “store as theater” concept.
Due to new advances in CSS, and easily accessible design prototyping software, designers are becoming comfortable with non-traditional web layouts.
There will be more and more minimal design, and more dimensional pattern